JAKARTA, KalderaNews.com – 2025 has proven to be a landmark year for the international education giant formerly known as EF Kids & Teens.
Closing the year with a strategic evolution, the company officially rebranded to English 1, signaling a new era of academic excellence and parent-centric innovation.
This transition marks more than just a name change; it represents a 30-year legacy evolving to meet the digital and social needs of modern Indonesian families.
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To commemorate these milestones, English 1 hosted the prestigious “Leap to the Stars Gala Night” at the Ramayana Terrace, Hotel Indonesia Kempinski, Jakarta, on Friday (19/12/2025).
The event was a star-studded affair, attended by prominent figures including former child star and celebrated “mom-fluencer” Tasya Kamila, who joined other parent influencers to celebrate the brand’s successful transformation.
The Power of Parental Engagement
At the heart of English 1’s success this year is a shift toward a more inclusive learning ecosystem. President Director Matthew Kenley emphasized that the rebranding is a renewed commitment to staying relevant in a rapidly changing world.
By focusing on the family as a whole rather than just the student, English 1 has successfully bridged the gap between classroom learning and home support.
“Our transformation reflects a commitment to create a broader impact,” Kenley stated. “This evening is our way of expressing appreciation to the parents who have grown with us over the last three decades.”
The standout innovation of 2025 is undoubtedly English 1 Reward. Launched in May, this loyalty platform has revolutionized how parents interact with their children’s education providers.
It has quickly ascended to become one of Indonesia’s largest education-based loyalty initiatives, boasting over 80,000 active members.
Marketing Director Rhea Danaparamita noted that this transparency and long-term value are exactly what modern parents seek.
“We make the learning journey more engaging, not only for students but for parents as well,” she explained.
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